Build It, and They Will Come!

22 Jun

The way you schedule can make or break your practice.  We are often asked – which comes first?  The right systems for case acceptance, or blocking the schedule for the ‘ideal’ day?  Some want to put off block scheduling until they get better case acceptance, but it never really seems to happen.  That’s because ‘reactive’ scheduling actually gets in the way of the systems that will support better communication and case acceptance.

I think of one of my favorite movies of all time when it comes to setting up your schedule for success – ‘Field of Dreams’ with Kevin Costner.  In the movie, Costner plays Ray, a farmer in Iowa.  One night Ray hears a voice coming from his corn field saying ‘Build it and they will come’. He interprets the message as a command to build a baseball diamond in his fields, despite ridicule from his neighbors and family.  Well, Ray builds it, and the Chicago White Sox come.

See, we often create a false sense  of security by filling the schedule with something. Anything. But if you make the commitment as a team to honor the blocks, something magical happens. Everyone is on the same page and is working toward creating the perfect day instead of just ‘filling’ the schedule.

Create the schedule you want, and they will come

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