Are You A ‘Two Percenter’?

12 Jun

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Everyone has a so-called ‘comfort zone’. You know what I’m talking about – that mental space you live in where there are self-imposed boundaries and you feel a sense of emotional security with your work and decision-making.

What distinguishes successful people from everyone else is what they do with their comfort zone.  There are those of us who are perfectly happy staying warm and cozy in the safe box that we’ve built; and then there are those who constantly push and test the limits.  You already know which person goes on to be the successful entrepreneur.

 I’m not suggesting that the comfort zone is always a bad thing.  It’s there for a reason: to protect us.  Otherwise we may all be jumping off cliffs and out of airplanes.  It also protects us from taking on more stress and anxiety than we are equipped to deal with. But eventually the familiarity of your comfort zone will keep you from learning and experiencing new things that are potentially good for us.  It’s also likely to prevent you from building a thriving business.


So how do you know when your comfort zone is holding you back?  Here are a few things you’ll notice…


  • Excessive Stress
  • Boredom
  • Self-criticism
  • Envy
  • Anxiety about your current situation
  • Excuses – lots of them!
  • Stagnant, failing business


Any of these sound familiar?  If so, it’s time for a stretch.  Accept that you’re less than perfect.  Are you afraid of what your patients might think, or that you may make a mistake?  Usually the ‘rules’ we create around how to behave so others will accept us are nothing but self-imposed, ridiculously high standards. Break the illusion of perfection by breaking the fear barrier.


Take these baby steps and watch your world grow!


  1. Make a list of everything that scares you, from fear of spiders, to fear of failure in patient flow, to fear of financial devastation.  
  2. Share your fears with your team.  There are some things that are just not meant to be done alone.  When you talk about your fears, others can support you in overcoming.  If you keep them secret, your inaction or inconsistencies can appear to others as a lack of integrity.
  3. Hang out with someone different.  Often we choose our friends and peers based on what we have in common.  Instead, try to find someone  who is living what you are seeking to accomplish.  Choosing the company of people who go farther out on the limb will bring out your adventurous side.  Be open-minded and observe those who spend most of their time outside of their comfort zone rather than commiserating with who are afraid to step out.
  4. Imagine your success – what will it look like? What rewards and benefits could be gained by doing what scares you?  Give your brain a break and day-dream a bit.  You’ll be amazed by the results.


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