Team Williams – WINNING!

4 Apr

Chris and Amy:

I know that I haven’t spoken with you for a while.  Well, I haven’t gone anywhere.  We have just been working hard to improve ourselves and our communication skills with our patients.

As I reported, January and February were off a bit from last year.  In fact, February was down quite a bit, which of course concerned me because of my inflated fixed costs with my “new” office.  So, March came around and we had planned another Invisalign Day, which I thought would save our bacon.  But, then Invisalign Day was a bust.  So, I was becoming quite concerned.  But, as things ended up, I guess I had nothing to worry about at all.  We have established a new monthly record for team Williams–$170,000!!!!

Apparently, we weren’t “broken.”  We just couldn’t control the weather.  We have sold several cases in the 10-20K range and have had a couple “old” plans call us back to schedule work we had previously diagnosed.  The team has been amazing–I have patients tell me that every day!  We have also been concentrating on asking our best patients for referrals (and it is working).  I have also heard evidence that my name brand is getting recognized in communities further away.

In Chris’ last video-3 Barriers to Growth, I found it interesting that Market Dynamics was something that affects us.  I have never allowed myself to “blame” anything other than myself.  I do believe that “Market Dynamics” played a role in our poor January and February.  However, to our credit, we kept sharpening our skills as a team so that when the opportunity came, we could pounce on it.  The end result is a new 1st quarter record, a 9% bump over last year’s 1st quarter record and a bonus of 230/employee from February, to a bonus of over $1,100/employee in March!  The secret is to always be ready!  It doesn’t hurt that Chase is being very aggressive right now, either.

Just wanted to spread the “Good News!”

Talk to you later,

Kurt Williams, DDS
Ellsworth, America!

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